WHAT IT IS:Your answer to instant, intense, and dramatic lashes in seconds! The innovative dual-sided brush and formula coat and define every lash for mega curl, immediate length, and extra volume! Huda Beauty 1 Coat WOW! makes quick application so easy. Prepare for that ‘WOW’ effect!WHY WE’RE OBSESSED:Easy to use.Fast to apply – only 1 coat needed.Wow effect.Dual shaped brush creates instant impact.